CM31 Intercultural Business Communication for Managers

Module Name
Intercultural Business Communication for Managers
Module Code
1-3, 5-7
Phase 2 related modules (MC) or (FL)
Presenting managerial communication as a strategic, value-adding aspect of every organization, this module provides students, executives, and managers with actionable strategies that address vital communication challenges, including: Communicating about major changes; Spanning organizational boundaries; Addressing ethical dilemmas; Providing useful performance feedback; Cultivating the innovative spirit; Building a world-class communication system.
  • Understand how the communication process can be managed to help recognize and overcome barriers
  • Recognize the role of feedback in building a productive working climate and increasing employee performance.
  • Identify the differences between criticism and coaching feedback
  • Select appropriate channels for your communications
  • Avoid defensiveness, negativism, and improve work relationships by applying principles of effective coaching and supportive communication
  • Critically analyze the effectiveness of communication in selected organizations, including their own place of employment
  • Demonstrate familiarity with selected current issues in their chosen field, particularly as they relate to managerial communication in an organization

Chapter 1: Understanding Communication   Propositions    

Chapter 2: Examining Communication Approaches 
The Arrow Approach   
The Circuit Approach   
Communication as Dance        

Chapter 3: Scrutinizing Ethical Issues       
Fundamental Assumptions      
Ethical Dilemmas         
A Strategic Approach to Corporate Ethics        

Chapter 4: Imparting the Organizational Culture        
What is Culture?          
Does Culture Matter?   
How Can We Discover the Culture?      
How Can We Evaluate the Culture?       
How Can Leaders Effectively Impart the Culture?          

Chapter 5: Selecting and Using Communication Technologies         
A Model for Selecting Appropriate Communication Technologies         
What to Do?    

Chapter 6: Managing Data, Information, Knowledge and Action        
The D-I-K-A Model       
Variations of the Model           
Managing the Data-Information Relationship     
Managing the Information-Knowledge Relationship       
Managing the Knowledge-Action Relationship  

Chapter 7: Providing Performance Feedback
Performance Feedback Principles        
Implementing a Successful Feedback System  
Communicating Performance Feedback           

Chapter 8: Communicating Across Organizational Boundaries         
The Nature of Boundaries        
Potential Problems of Boundaries        
Contributing Factors    
What to Do?    

Chapter 9: Communicating About Change     
Approaches to Change            
Selecting the Degree of Communication          
Reactions to Change   
The Iceberg Model       

Chapter 10: Cultivating the Innovative Spirit  
What is Innovation?     
A Perspective on Success and Failure
Stop and Go Signs                     

Chapter 11: Building a World Class Communication System
Assess-Strategize-Implement in Action

Instruction / Study Load

24 Lesson hours

-   Preparation Lesson hours

20  Assignments / Homework hours

10 Exam and exam preparation hours

10 Literature ( Depending on the length and difficulty of the book ) hours


  • Difficult reading and understanding material – 3 pages per hour
  • Average reading and understanding material – 5 pages per hour
  • Easy reading and understanding  material – 7 pages per hour

 Total 56 Hours

IBA Final Qualification Mapping
Mapped with numbers 8, 10 and 17 See the EEG for further reference.
Teaching Language
Teaching Methods
  • Classroom lecturing
  • Case study discussions
  • Feedback and presentation sessions
  • Video and film
  • Discussion sessions
  • Research Papers
Module / Lecture and seminar status
Testing and assessment
Written Examination (1) See the EEG for further reference.
European Credits
Required literature
  • Communicating for Managerial Effectiveness, Phillip G Clampitt, Sage 2009, ISBN-10: 1412970881, ISBN-13: 9781412970884