Anesca Smith has extensive experience in communication and marketing. After qualifying as a journalist in Cape Town, she started working as a general reporter at the age of 20 - revelling in the experience of collecting stories from far and wide in South Africa. After about 5 years, she joined the political team of Naspers - not only Africa's biggest public company, but also one of the world's biggest technology investors and the largest shareholder in China's Tencent (WeChat). She views her time working at the parliament as invaluable in shaping her character, interviewing several heads of state, like Nelson Mandela, Barack Obama and Angela Merkel.
After winning several prizes for investigative journalism - her proudest career achievement - Smith was promoted to foreign correspondent in Naspers' London office, spending two years in the British capital. Upon returning to South Africa, and with newspaper journalism in worldwide decline, Smith decided to move to the Netherlands where she obtained an IBA in Hospitality Management. She started working part-time for Wittenborg and, in 2019, set up her own lifestyle company, African Design Company, which aims to connect African designers and makers with global buyers.