Adam Jones

Adam Jones
Visiting Lecturer
Country of Origin
By appointment

Adam Jones has a wealth of knowledge of the travel and tourism industry gained from working both in destinations and at a senior strategic level in a FTSE 250 company. He started his career in the travel industry working as a tour guide rising to the position as Head of Marketing.


  • 14th – 15th May – Jones, A. Mega Events and City Branding Opportunities. Euproean Sports Tourism Conference, Limerick, Ireland.
  • 17th – 19th March 2015 Jones, A. Events and Seasonality on the Isle of Wight. Cold Water Island Touirsm Arran Scotland.
  • 1-4 July 2014. Jones, A., Woolley, J. Tourist mobility management: lessons from London 2012 "The psychology of governing sustainable tourism mobility: Bridging the science-policy gap". Second international workshop in the Black Forest of Freiburg, Germany.
  • 12th – 14th September 2012. Jones, A., Woolley, J. Currie, G. Reaction of business to the threat of transport disruption caused by the summer Olympic Games. ATLAS annual conference, London, United Kingdom.

External Examiner

UCLAN - Sports Business Management

Jones, Adam (2016) Journals, travel trade In: Jafari, J. and Xiao, H., eds. Encyclopedia of tourism. Springer-Verlag Ltd, London. ISBN 9783319013831

Jones, Adam, Woolley, Janet and Currie, Graham (2015) The London summer 2012 Olympic Games: threat of disruption and business reaction Event Management, 19 (2). pp. 187-210. ISSN 1525-9951

Jones, Adam (2015) London 2012: urban imagery and city branding In: Merkel, U., ed. Identity discourses and communities in international events, festivals and spectacles. Leisure studies in a global era . Palgrave Macmillan, London, UK, pp. 96-115. ISBN 9781137394927

Jones, Adam and Woolley, Janet (2015) The email-diary: a promising research tool for the 21st century? Qualitative Research, 15 (6). pp. 705-721. ISSN 1468-7941

Currie, Graham, Jones, Adam and Woolley, Janet (2015) Travel demand management and the 'big scare' - impacts and lessons on travel in London during the 2012 Olympic Games Transportation Research Record, 2469. pp. 11-22. ISSN 0361-1981

Currie, Graham, Jones, Adam and Woolley, Janet (2014) Impacts and lessons from the London 2012 Olympic Games Travel Demand Management Program – an independent view In: Transport Research Board 93rd Annual Meeting, Washington DC, 12-16 January 2014.

Jones, Adam and Woolley, Janet (2013) Global events and local conflicts: who owns the streets of London? In: Merkel, U., ed. Power, politics and international events: socio-cultural analyses of festivals and spectacles. Routledge Advances in Event Research Series . Routledge, Abingdon, pp. 105-125. ISBN 9780415624466




Adam is a Senior Lecturer of Strategy and Marketing within the School of Sport and Service Management at the University of Brighton. He also course leader for the BSc (Hons) in Sport Business Management and MSc in Sport Business Management. Adam has a wealth of commercial knowledge gained from working at a senior strategic level in a FTSE 250 company. He started his career in the travel industry working as a tour guide rising to the position as Head of Marketing. It was during his time as Head of Marketing, Research and Product Development that he developed an expert understanding of the issues around strategic direction and the challenges applying the principles of strategic marketing to an extremely competitive and challenging commercial environment. Adam's work included developing the company's strategy for Corporate Social Responsibility (CSR) and setting industry wide reporting standards on CSR issues with the United Nations Environmental Program's.

Since joining the University Adam has led the validation of the two new Sport Business Management courses, has taken a lead role as the academic responsible for Widening Participation and graduate employability and being central to a number of consultancy projects related to tourism development. In addition to his academic studies his personal research interests focus primarily on leisure mobility and the impact on the environment, he is working on completing his PhD with the School of Applied Social Science at the University of Brighton.

Expertise / Subjects
Business Ethics and CSR
Travel Demand Management Sporting Events, Destination Branding
Social Impact Research Methods
Leisure Mobility and the Environment