Internationally oriented, this course brings together the academic study of tourism and the practical development of management skills to give you a balanced start to your career. It is an academic course with strong vocational relevance.
The programme is informed by ongoing research and review from our academic team, to ensure that the content of the course reflects contemporary issues and debates in the tourism industry. Teaching is underpinned by expertise and in many cases first-hand experience of the industry.
The compulsory work placement module offers you a great opportunity to gain first-hand experience in the field which will improve your employment prospects following graduation.
The IBA in Tourism Management will take either three or four years to complete, depending on your academic progress and drive. It is designed to cover everything you might need for a career in tourism management.
The style of teaching will differ according to module, but it will variously involve lectures, seminars, group exercises, case studies and student presentations. The group work will gradually reduce over the three years as you learn to work more independently, culminating in your final project or dissertation.
Although you will in part be assessed by essays and exams, we will also test your ability to work in teams, make presentations and appraise the work of fellow students. These methods of assessment are intended to reflect real-life management practices.
Transferable skills such as leadership, numeracy, assertiveness and creativity are developed throughout the course.
Direct Entry to IBA Final Year (Top-up) degree programmes (Advanced Placement)
Students with successful study experience equivalent to 160 European Credits (2 - 3 Years Higher Education) in a related business or economic field are able to enter directly into the Final year programme (80 credits, 1-2 years). The judgement of entry qualifications for non-Dutch applicants is based on NARIC - UK NARIC and / or the Nuffic Country Modules and a Nuffic evaluation, if required.
In some individual cases, the Graduation and Examination Board will also decide on entry based on credit transcripts and qualifications presented.
For top-up courses we can consider the BTEC Higher National Diploma (3 year Diploma) holders for entry into IBA Final Year (Top-up) degree programme depending on subjects studied.
Note: we can consider the BTEC National Diploma (2 year Diploma), combined with MBO4 Certificate holders for entry into IBA Phase 2 degree programme depending on subjects studied.
For top-up courses we can consider Dazhuan (Zhuanke - 3 year Diploma) holders for entry into the IBA Final Year (Top-up) degree programme if the Dazhuan has been completed in a field of Business & Economics.
Students transferring from Swiss Colleges will always be required to present their transcripts to the Graduation and Examination Board, through the admissions office at Wittenborg. The Graduation and Examination Board will make an independent decision on entry based on an individual students previous study.
English Language Requirements
IELTS 6 or TOEFL Equivalent. Click here for an overview of the equivalent scores.
TOEFL Code of Wittenborg is 4889.
NB: Students who receive Advanced Placement are not entitled to any Exemptions and applications for Exemptions to the Examination and Graduation Board will not be accepted.
Tourism & travel management
Economics and tourism
Sustainable tourism management
Tour operations in the 21st century
Despite occasional shocks like the tsunami that hit Southeast Asia in 2004, international tourism figures have shown “virtually uninterrupted growth” the past 60 years, according to the United Nations World Tourism organization. International tourism arrivals have jumped from 25 million in 1950 to 1087 million in 2013. It is forecasted to reach 1.8 billion by 2030. For both developed and developing countries business and leisure travel is a major source of foreign exchange earnings and employment. It links with a multitude of other industries like transport, accommodation, restaurants, visitor attractions and investments.
The single biggest revolution in the tourism sector in recent years must be the impact of technology. Not only did it bring new modes of direct communication between consumer and supplier but have improved processing capabilities, operational efficiency, reduced cost and helped companies to understand more precisely how to match supply and demand. On the other hand, technological advances have also raised concerns. For instance, making payments online continues to be a security risk. Companies peddling people’s personal information for marketing purposes remains a problem although several countries have introduced legislation to curb this practice.
In conclusion, trends in the tourism industry come and go, but one constant has remained through the centuries: Mankind’s desire to explore new horizons.
As a tourism graduate you can work for several types of businesses and organizations, such as:
- Tour Operators
- Online Travel Agents
- Transport Companies
- Accommodation providers
- Tourism Information Centres
- Research Training & Consultancy Companies
- Government Bodies
The course is also designed in such a way that you will be more than equipped to start your own business.
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