Strategic Business Management
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Strategic Business Management
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4 days
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The objective of this program is to enable participants to practice Business Analysis, Setting Strategy, and Implementing Strategy and experience the importance of alignment, consistency and team work at the top of an organisation. The program revolves around a business case of reviving a mature business with mature products. Participants develop a five year business plan based on a Product Strategy, a Sales Strategy, and a Manufacturing strategy.
To implement all the parts of the strategy a number of enterprise wide initiatives have to be implemented, which involve change and distract people from the day-to-day running of the business. Trade-offs have to be made between short and long term solutions. Financial constraints limit the amount of investment. Competitor activity forces unplanned use of resources.
The theory part of the course is combined with a state of the art computer simulator in with which typically participants work in teams of five. The team as a whole act as the executive committee making policy and strategic decisions. Each individual participant also takes responsibility for Sales/Marketing, or Manufacturing, or Projects, or Finance or Human Resources. By using the simulator the team can learn and implement their ideas inmediately.
Participants will
· Learn key strategy development tools and models.
· Develop and practise a balanced scorecard approach to strategy management.
· Create a strategy and manage it over 5 years on a PC simulator.
· Carry out sessions on using the tools back in the real business.
· Receive one on one coaching on business strategy issues.
· Develop a personal strategy action plan.
NOTE – This course can also be carried out without the PC sim using “Live Case” methodology in which participants develop their true business strategy over the 4 days.
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