The interdependency between the economical, social and contextual elements is fundamental for the way Lotte approaches organisational questions. She studied both psychology and economics and found the sweetspot when service design thinking evolved. She has a husband and two dogs, She likes to cook and enjoy walking in her (spare) free time. Reading (historic) novels is her secret passion but she also likes to create masterpieces with her friends (ceramics or painting).
Her first job was to promote the interests of motorized vehicles in the Netherlands at the industry association RAI. It evolved in digital promotion for the Amsterdam RAI Exhibition and conference centre. She continued developing her knowledge and skills of the implications of digital interaction as strategy consultant for digital agencies and she organized the Design for Conversion conferences in Amsterdam, Koln and New York. She studied at the Rotterdam School of Management, Erasmus University (MSc Reputation Management) Her thesis was: The communication‐factor innovative organizations: how corporate communication can be accountable for creating social capital (2014. Erasmus University)
She has always been interested in ethics and governance issues and contributed to thebook: CSR & Communication (2004, Thieme Meulenhof)