BL11 Small Business Environment

Module Name: 
Small Business Environment
Module Code: 
BL11
Year: 
1
Phase: 
1
Block: 
2
Teacher : 
Emiel Schiphorst
Email address : 
s00112@staff.wittenborg.eu
Prerequisite: 
High School Diploma or final certificate, equivalent to the Netherlands HAVO Diploma
Introduction: 
Most small businesses aren't equipped to react to the rapid marketplace changes brought about by factors such as e-business, the economic climate or sectoral situation. This module delivers step-by-step strategies for success in any market condition. Challenging and informing the student, it provides ideas and tips and puts them in control, allowing them the time to formulate market strategies that will lead them towards sustainable growth in both today's and tomorrow's business world. It shows the small business manager how to build a sound, financially robust business; that will last through the toughest market conditions. It also focuses on: * Identifying, embracing and then managing risk * Instilling processes to enable the business to become self-sustaining * Protecting bottom line results by way of rapid change management
Goals: 
  • Understand and appreciate the necessity of change in today’s companies.
  • Understand the necessity of planning and reviewing in companies
  • Knowledge and use of management tools regarding new employees, change management
  • The control of a company: financially, commercially, related to the primary process and to staff
  • How to build tough Partnerships and how to make goods acquisitions
  • Finding and understanding the place of the business in a product / market place
  • Understand actual news concerning changes in banking and their effect on your business,
  • Understand the role of international banking and understand bankers as business partners.
Content: 

Part I

  1. Introduction – discipline of thought
  2. Eye of the storm
  3. Securing the foundations
  4. Embracing the risks

Part II

  1. E-business explosion
  2. Focus on the real customer
  3. Picking your partners – cultivating your allies

Part III

  1. Rapid change management
  2. Driving sales
  3. Market Masters
Instruction / Study Load : 

24 lesson hours

8 Preparation Lesson hours

10 Assignments / Homework hours

20 Exam and exam preparation hours

50 Literature (Depending on the length and difficulty of the book) hours

The course uses 250 pages from the book(s) and journal articles where:

  • 250 pages average reading and understanding material – 50 Hours

Criteria:

  • Difficult reading and understanding material – 3 pages per hour
  • Average reading and understanding material – 5 pages per hour
  • Easy reading and understanding  material – 7 pages per hour

Total 112 Hours

IBA Final Qualification Mapping: 
Mapped with numbers 3, 8, 15 and 18 See the EEG for further reference.
Teaching Language: 
English
Teaching Methods: 
  • Classroom lecturing
  • Case study discussions
  • Feedback and presentation sessions
  • Video and film
  • Discussion sessions
  • Research Papers
Module / Lecture and seminar status: 
Compulsory
Testing and assessment: 
Written Examination (1) See the EEG for further reference.
European Credits: 
4
Required literature: 
  • Small businesses built to last; Philip Webb & Sandra Webb, Pearson 2002, ISBN 0-273-65680-5;